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Profile of LMA Attendees

Target attendees of the 2011 Annual Conference include but are not limited to:

Law firm marketing and business development professionals:

  • Chief Marketing Officers
  • Directors of Marketing
  • Director of Business Development
  • Marketing Managers
  • Marketing Coordinators

Law firm management including:

  • Marketing Partner
  • Managing Partner
  • Attorneys with marketing responsibilities

Small firm and solo practitioners:

  • Partners and associates interested in building their practice

 Legal solution providers including

  • President
  • Principal
  • Vice President
  • Director and Manager


2009 Attendance Snapshot

Attended by senior legal marketing and business development professionals from some of the largest and best known law firms in the country, the 2009 LMA Annual Conference attracted the industry leaders and key decision makers from the legal community. Below, please find a brief snapshot of the 2009 attendee demographics:


2009 Attendees by Title
  Manager | 24%
  Director | 34%
  Chief Marketing Officer | 18%
  Miscellaneous | 13%
  Coordinator | 11%
Attendees by Title

2009 Attendees by Experience
  10+ years | 22%
  6-10 years | 30%
  3-5 years | 35%
  0-2 years | 13%
Attendees by Experience

2009 Attendees by Industry
  Legal Firm Marketing Professional | 72%
  Legal Solution Provider | 10%
  Consultant | 18%
Attendees by Industry